International Research & Marketing Coordinator
Michelle Nguyen is the International Trade Research & Marketing Coordinator at the Northern California-Sacramento Regional Center for International Trade Development. Ms. Nguyen researches and obtains information for export/import seminars, inbound and outbound trade missions, and international trading trends. As the Marketing Coordinator, Ms. Nguyen is also responsible for all social media handles and Sacramento CITD web features, design, and content. Ms. Nguyen markets and promotes international trade seminars/workshops/webinars, trade leads, trade shows, and other international trade news locally, statewide, and nationwide.
In addition to her role, Ms. Nguyen has recently resumed the responsibility of assisting with coordination of statewide projects – most notably the ongoing California State Trade Expansion Promotion (STEP). Ms. Nguyen has traveled to Bologna, Italy to assist and oversee the STEP Activity – Cosmoprof Worldwide 2016. Ms. Nguyen also assists with the coordination of outbound/inbound trade promotional activities, international delegations, and statewide trade activities.
Ms. Nguyen has undertook various marketing projects, in which she directed and assisted with the projects. Ms. Nguyen took the lead role in the e-book design, software management, and marketing director of the Global Careers Handbook: 2nd Edition: An International Jobs Resource Guide for California Students (available 2016). Most recently, she has become the marketing coordinator for the California Community College Chancellor’s Office Approved – Los Rios CCD Folsom Lake College Global Entrepreneurship / International Exporting Certificate of Achievement program.
Ms. Nguyen is currently a candidate for a Master’s of Business Administration with a concentration in International Business at California Southern University. Ms. Nguyen is a graduate of the University of California, Davis, where she received her Bachelor of Arts degree in Political Science with an emphasis in International Relations and Political Theory. Ms. Nguyen focused her studies in the Middle East, researching international conflict, economic relations, and analyzed political solutions between governments.